Gown Cleaners
Trained in textile science, owner Jonathan Sheer is a master at fabric preservation. He subjects what passes through his doors to a battery of tests to determine how best to clean it (from $799.-). Free pickup and delivery or complimentary shipping.

Smart Money
February 2003

Ten Things Your Dry Cleaner Won't Tell You
"…Your daughter is going down the aisle soon? Watch out. Jonathan Scheer, a gown preservationist in New York City, says too often clients ask him to restore wedding dresses that have been damaged when dry-cleaned. Unfortunately, he can't always save the keepsake, as Meredith Jowers Lees learned.
A bride's best move, Scheer says, is to thoroughly research the cleaner she uses and have a "low tolerance for risk, because the danger is, the dress will be ruined."…"

Storing your dress
"... Before storing your gown, have it dry-cleaned, even if it doesn't look dirty. Invisible stains from white wine, perspiration, and oils from skin can cause permanent discoloration over time. Cleaning a wedding gown can cost hundreds of dollars; the price depends largely on the construction and trimmings of the gown. Unless you have spilled red wine over your dress, you don't have to rush to the dry cleaners the morning after your wedding-but don't wait too long. One good source that works by mail is J. Scheer & Co…."

InStyle
Spring 2002

"A wedding dress may be the one item most brides keep forever. Luckily, there are several ways to treasure yours for years to come. Most dry cleaners offer a preservation service: Make sure yours wraps dresses in acid-free tissue, then folds them into a quality archival box. J. Scheer & Co., fine apparel preservationists, specializes in wedding gown preservation, and even includes gloves so you can safely take the dress out to show it off - or even have your future daughter try it on..."

Martha Stewart Weddings
Special Issue, Spring 2001

Wearing A Vintage Gown
'"Cleaning historic textiles is much different than cleaning contemporary textiles. Conventional cleaning may be too aggressive for an antique gown," says Jonathan Scheer, president of J. Scheer & Co., specialists in cleaning and restoring wedding gowns with facilities in New York City and Rhinebeck, New York..."

Wedding Dresses Magazine
Fall/Winter 2000

WD's News - Gown Preservation
"...J. Scheer & Co. specializes in fine couture preservation. They believe that a wedding dress should remain a timeless treasure, a token and momento of the bride's special day. They are able to care for the finest and most delicate of fabrics. Many local drycleaners advertise that they clean wedding dresses. How many times have you entrusted them and they let you down? J. Scheer & Co. appreciates the art of design, ethereal fine fabrics, and vows that your garments will receive the premium individual care that they require. They offer complimentary pick up and delivery throughout Manhattan, and complimentary nationwide and international shipping..."

Real Simple
September 2000

The Good Closet
"...Empty the pockets of all the clothes you're going to to be putting away until next Spring, The launder or dryclean everything. Yes, even if you've only worn it once. You'll avoid stains that set before you next wear your clothes, including invisible ones from perpiration, perfume and beverages (like white wine). "Stains become a food source for carpet beetles and moths," says Jonathan Scheer, president of J. Scheer & Co., a New York textile preservationist. "These bugs will eat through the fabric to get to the food." That's also why you should avoid starching clothes before putting them away: The starch not only feeds bugs, it can also weaken the fabric, leading to brittleness, and, in a humid enironment, it can lead to permanent stains..."

Harper's Bazaar
February 2000

Fact File
"...J. Scheer & Co. (561 Broadway, New York, NY; (800) 448-7291) is where Sotheby's sends delicate textiles for specialized cleaning..."

Wedding Bells Magazine
Spring/Summer 2000

"...Don't just hang your gown in the closet where it will be vulnerable to dust, bacteria, moisture, light, moths, and other culprits, and can be misshapen by the hanger and by its own weight. To keep the gown looking as beautiful as possible over the years, you should have it treated professionally. One option is to use a service such as J. Scheer & Co., which offers a door-to-door cleaning-and-preservation service, including nationwide shipping, preliminary inspection, cleaning and repairs, and return of the dress in a special long-term storage box..."

Martha Stewart Weddings
Winter 2000

Choosing a Fragrance
"...Perfumed products can damage fabrics, especially the fine silks and satins that most wedding gowns are made of, so be careful not to get any on your dress. "Fragrances are alcohol based, and alcohol leaves a residue even though it evaporates quickly," says Jonathan Scheer, president of J. Scheer & Co., in Rhinebeck, New York, which cleans and preserves couture wedding gowns. "The residue can turn into a stain when the dress is cleaned." Scheer says to apply perfume about one hour before you dress in order for it to dry. If you need to touch up later, wrap a towel around your neck and shoulders to protect your dress from the perfume spray. Better yet, bring a purse-size flacon of your scent to dab onto your pulse points..."

Elegant Bride
Spring 2000

Preserving the Dress of a Lifetime
"...J. Scheer & Co. specializes in conservation cleaning and preservation of wedding gowns as well as other fine apparel. Company President, Jonathan Scheer, has a background in textile chemistry, bringing unique skills to an industry whose task he describes as "much more demanding than dry cleaning." He recommends that brides investigate their cleaners or preservationists by asking their professional affiliations as well as for a contact list of previous clients..."

Brides
August/September 1999

To Preserve Your Gown, Spring for a Specialist
"...Cleaning is only one component of dress care, explains Jonathan Scheer of J. Scheer & Co., a fine-apparel preservationist in Rhinebeck, New York. Conservation is the other, and it is the trickier of the two. "The hardest part of this job is the investigative work prior to cleaning." Preservationists run tests to determine the resiliency of fibers to different types of solvents. They test the impact of steam - will it melt beads or sequins? They examine the integrity of the fabric: Are seams damaged? Is that barely there stain courtesy of water or white wine?..."

Modern Bride
August/September 1999

"What steps should I take to preserve my gown? I want to make sure mine stays in good shape? Send it to a cleaner that specializes in dress preservation a few weeks after the wedding. You'll want to wait that long so you have time to thoroughly inspect the dress and discover stains that only become apparent after aging. Point out everything you find to the dry cleaner - body oils, a few drops of champagne or a smudge of frosting could permanently mar your dress. Check out potential cleaners with the Better Business Bureau and ask a lot of questions - you don't want to lose your dress to the ravages of bad dry cleaning. (If you've spent a lot of money on your dress, you might want to splurge on one of the museum-quality preservation companies, such as J. Scheer & Co., 800/448-7291, who guarantee that the dress will last a lifetime.)"

Wedding Dresses Magazine
Fall/Winter 1999

"...J. Scheer & Co. provides the best quality dress preservation possible. Each gown is analyzed for invisible stains with light tests and fiber samples are taken from each fabric to determine the most appropriate level of treatment to preserve your gown for a lifetime. After preservation, brides are provided with a treatment summary and the dress may even be taken out of the box for years to come. J. Scheer's process is guaranteed for 50 years..."